P.R.A.M.S - Our core principles

To allow us to ensure every parent and parent to be that visits us gets the same experience we live by our core principles, five small words that mean a lot to us. and best of all their first letters spell out PRAMS.

P is for Price: When you shop with us you can rest assured that the price you are paying is the best you'll find. We monitor instore and online pricing so that we are always the same or cheaper. If you manage to find your perfect item elsewhere for less simply let us know and we'll price match it.

R is for Range: We have the regions largest display of nursery goods by far. You'll find more brands, more products and more choice than anywhere else. You'll even find that our displays are home to every colour of every item on our most popular products so you can visit us and not have to visit elsewhere to see what your really want.

A is for Advice: The advice you receive from our team is 100% honest and impartial, every time. Our team are not only fully trained to ensure their knowledge is second to none but as they are not paid on commission or represent any particular brand they are there to help you find what's right for you, regardless of budget.

M is for Mindfulness: Our customers are at the forefront of everything we do and our team will always consider their needs. We are fully aware that everyone's circumstances are different and so are their needs, this is why our team will always remain mindful and ensure they act appropriately.

S is for Service: You'll find our team ready to help at every stage, not just whilst you are buying. We offer a huge range of additional services to each and every customer from Car Seat Fitting and Boot Checks to our enhanced, instore aftercare from our dedicated aftercare team. We can even loan you an item should yours let you down.